Scratching the Surface

Brief & Outcome: Scratching the Surface (Master Thesis) investigated a ›style-first‹ aesthetics-driven society, with a particular focus on the normative role of visual judgment and its effect on human behaviour. It featured five stories, each focusing on a different theme—food, architecture, fashion, the body and identity. The project aimed to discover the layers beneath a superficial aesthetic phenomenon from the lens of an archaeologist.

Le Sapeurs in the Congo (FASHION), are indeed not fashion victims of their European colonisers, since digging deeper into their story reveals not only political and post-colonial angles, but also ideological and religious reasons behind their adoption of western fashion.

The project also showed fictional diagrams of how tastes might be constructed, coded, reinforced and decoded by audiences. It also hinted at the realities of waste and a nearby future in which we might optimise the body before birth to create a desired human being.